CHICAGO - Life cereal announced that it is partnering with "Modern Family" actress Julie Bowen to launch a national hotline for parents across the country to share their wisdom. Now, parents across ...

CHICAGO — The Quaker Oats Co. is expanding its Life cereal portfolio with the launch of Mighty Life, a new multigrain cereal the company said is geared toward meeting the “growing consumer demand for ...

Life Cereal, entering the functional foods realm with a Mighty Life line, has teamed with first-aid brand Welly for limited-edition bandages. Mighty Life, launched earlier this year by PepsiCo-owned ...

Remember the iconic commercial that featured picky eater Mikey, who takes a bite of Life cereal, and likes it? Well Mikey grew up years ago and Quaker Oats Company finally is looking for a new child ...

I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...