Lamborghini's Ad Personam recently celebrated a major milestone after more than 20 years as the brand's personalization arm.

A closer look at the Lamborghini Huracán Sterrato Opera Unica’s paint job Ad Personam’s customization work isn’t just limited to the Opera Unica’s exterior, though. The Huracán Sterrato’s fighter ...

Supercars and hypercars are often decked out in outrageously extroverted paint jobs, and the Italians are no different, so we're looking at some of the most striking and unique Lamborghini colors over ...

The Revuelto could never be described as subtle, and yet Lamborghini has already found a way to make it more flamboyant. Its first plug-in hybrid hypercar has been turned into a canvas for Art Basel ...

The only thing more certain than Lamborghini not encountering any issues selling all 900 units of the new Aventador SVJ, is a number of customers looking to add their personal touch to the car’s ...

Lamborghini just pull the covers off a one-of-a-kind Urus SE SUV specially painted for Miami Art Week. Supposedly inspired by the city's diversity and lifestyle, the unique exterior took an extra 230 ...