With its wide eyes, pointy ears, toothy grin and elvish features, this collectible creature can be seen hanging from bags, ...

The plush creatures sell out in seconds and are worn by kids and celebs alike, even decorating ultra-expensive Hèrmes Birkin ...

Labubu has taken the world by storm, going from a kid's collectible to a luxury status symbol among the one per cent.

For the first time, an IP created in China has become a global consumer craze. And it happened entirely without central ...

Labubu isn’t quirky fluff - it’s strategic mastery. It shows how trend-savvy brand builders can cultivate connection.

Labubu dolls have taken over the world, and local shops across Southern California are getting in on the action.

The fuzzy critters with pointy ears have become a viral sensation. They’ve even caused a fight or two to break out.

Labubu is an elflike vinyl and plush figure that’s sold in limited-edition blind boxes and regularly sells out within seconds ...

In the hunt for Pop Mart’s elusive star collectible, some fans are spending thousands of dollars on rare editions and ...

Hunter Chao’s tattooed Labubu plush figures quickly sell out online. Now he’s taking customised orders and venturing into ...

Labubu toys are all the rage. Here's how to make sure yours is real. Manahil Ahmad. ... so too does the risk of buying a counterfeit—especially when retailers frequently sell out.