Last Saturday I went to an official Lego store one hour before the doors opened to the public. I got a lot of free cool stuff. I got to roam the store in peace to check out special holiday offers ...

Nintendo of Europe has announced that its My Nintendo brand is teaming up with LEGO VIP to offer fans new ways of exploring the growing world of Super Mario-themed LEGO. For anyone not in the know, ...

The LEGO Group announces LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, ...