For years, Lego has done a lot of things to cultivate that loyalty. One of those things is the company’s loyalty program, previously known as Lego VIP. Last month, Lego announced changes to the ...
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of ...
The LEGO Group announces LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, ...
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