There are drugstore lipsticks that rotate in and out of your makeup bag — you know, the wild colors you bought for Halloween and haven’t opened since — and then there are the ones that are staples.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Gemma Chan is a beloved actress, style icon, and beauty mogul. We love keeping up with the star’s ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. At just $7, it’s not just the color that has people stocking ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While Dame Helen Mirren’s seal of approval is more than enough ...

Lips were all the rage in 2016, with mega matte, velvety pouts and Kylie Lip Kits asserting themselves and becoming utterly dominant. Now that drugstore giant L'Oreal is launching Infallible Paints ...

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I don’t know about you, but for me, waiting for Charlotte Tilbury’s must-have Pillow Talk lipstick to go on sale feels like watching paint dry. But I have to have it. HAVE TO. Failing that, and like ...

L’Oréal is continuing to advance into the tech space with the announcement of its Bluetooth-connected Perso — a gadget that’ll mix up lipstick, foundation, or a skincare regimen that’s customized to ...