Kmart has unleashed its first ad campaign from Draftfcb, a back-to-school effort that will run through late August. Featuring "Mr. Bluelight," an animated wink at Kmart's long history of blue-light ...

BlueLight.com President and Chief Executive Officer Mark Goldstein resigned yesterday amid layoffs at the online venture of discount retailer Kmart. With "bricks" winning over "clicks" these days, the ...

The retailer that made blue-light specials synonymous with savings is trialing technology that can customize nationally run television ads "on the fly." The holiday spots are running on Viacom's MTV ...

STATEN ISLAND, N.Y. – Kmart, the iconic American department store chain known for its retail bargains and Blue Light Specials, has announced it will close its last full-size store in the United States ...