Associated British Foods has extended its Kingsmill bread range in the UK to include three seeded loaves. Backed by a GBP700,000 (US$1.1m) marketing campaign and price promotions, the new range will ...

Associated British Foods’ UK bread arm Allied Bakeris has launched an on-pack promotion for its Kingsmill bread brand featuring animated characters Wallace & Gromit. The manufacturer said today (4 ...

An update has been issued to UK households buying Hovis or Kingsmill bread - as the two brands collide in partnership to create the biggest bread brand in the country. Kingsmill owner ABF, which also ...

Millions of UK households are being warned over a shake-up coming to two of the country's biggest bread brands. Hovis and Kingsmill owners are in talks about a bread merger. Associated British Foods’ ...

Leaf through at least the last ten years of Associated British Foods’ annual reports and it’s clear the UK bread market has been no cakewalk for the food, ingredients and retail group. There have been ...

Kingsmill's owner has said it has agreed to buy rival Hovis and plans to merge the companies in a move that would create the UK's biggest bread brand. Associated British Foods (ABF) which also owns ...

Associated British Foods Plc, owner of UK bread brand Kingsmill, agreed to buy rival baker Hovis from its private equity backer. AB Foods said the deal with PE firm Endless LLP will let Kingsmill ...

A mum was left annoyed and shocked after she bought a loaf of bread filled with crusts. When Timea Ganji, 41, opened her Kingsmill loaf to make toast for breakfast, she was unable to find an ordinary ...