What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the brand ...

And if there's one thing Cosmo editors are always doing, it's hunting the best foundations. We spend all year testing and ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

Picking the right base is hard enough without having to factor in our changing complexions. You might have finally found the best foundation for you, and then summer comes and you’re contending with a ...