MILFORD Richard Strich was despondent, angry and increasingly irrational in the weeks before he allegedly shot his wife in the back in 2002, witnesses testified in the third day of Strich s attempted ...

There’s an old saying among investors that “the market can stay irrational longer than you can stay liquid.” It’s a tongue-in-cheek nod to behavioral finance: the concept of applying rational thinking ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

My fellow PT blogger Dan Ariely is one of the most creative behavioral economists in the world today, one of the hotshots in currently the hottest academic field. Ariely is to behavioral economics ...