Consumer preference for small businesses has nearly tripled since 2021, yet half are spending less. There is a behavior gap, ...

Objective Intention is the proximal antecedent of physical activity in many popular psychological models. Despite the utility of these models, the discrepancy between intention and actual behaviour, ...

Please provide your email address to receive an email when new articles are posted on . Healthy lifestyle behaviors have a primary role in the prevention of cardiometabolic diseases. Despite this, ...

Most people believe their actions are guided by good intentions. And often that’s true: People genuinely want to be healthier, more present, more disciplined, more honest. But if you listen carefully ...

A recent study published in the journal Sustainability explores the neurocognitive mechanisms that shape sustainable consumer behavior. Image Credit: Black Salmon/Shutterstock.com By examining how ...