Business Wire

Impossible Foods Kicks Off First Major Marketing Campaign Featuring New Brand Identity

The new work aims to reframe “meat” by introducing Impossible meat from plants as another delicious, nutrient-dense option that’s better for the planet REDWOOD CITY, Calif.--(BUSINESS WIRE)--Under the ...
Business Wire

Impossible Foods Opens First In-Person Dining Experience in Chicago: Impossible™ Quality Meats From Plants

CHICAGO--(BUSINESS WIRE)--On Tuesday, August 13, Impossible Foods will open its first in-person foodservice concept in Chicago, Illinois: Impossible™ Quality Meats. Located near Uptown Chicago, ...
Marketing Dive

Impossible Foods’ Americana ads address the meat problem — with more meat

Impossible Foods launched a marketing campaign that targets meat-eating consumers looking for plant-based meat options that are better for public health and the planet, per a press release. A ...
San Diego Union-Tribune

Beyond, Impossible join crowded plant-based chicken market

Beyond Meat and Impossible Foods found success with realistic plant-based burgers. Now, they’re hoping to replicate that in the fast-growing but crowded market for plant-based chicken nuggets. Beyond ...
MediaPost

Seeing Red, Impossible Foods Aims For Meat Lovers With Brand Refresh

Impossible Foods consumers will be seeing red -- a lot of it. The plant-based meat brand introduced a new brand identity and packaging redesign at Natural Products Expo West last week, with an ...