Seventy-five years ago this week, a Swedish teenager named Ingvar Kamprad founded his first company by selling replicas of his uncle's kitchen table and smaller items, like pencils and pipes. He ...
Standing on the edge of a birch forest, snowflakes settling on the stone walls that are a symbol of this harsh landscape of southern Sweden, I’m aware it should be my husband on this pilgrimage to the ...
The brand’s advertising has always taken a bold, and often controversial approach to carve Ikea’s sizeable niche in the UK. We take a look at some of the Swedish retailer’s ads over the decades. In ...
Back in 1994, Ikea made advertising history by running the first mainstream commercial featuring a gay couple. Called “Dining Room,” the ad aired in three cities — New York, Philadelphia, and ...