Every so often, a beauty launch comes along that is a big deal for me on a personal level Huda Beauty’s #FauxFilter Luminous Matte Liquid Concealer, launching Monday, June 13, is one of those launches ...

While some people were baking sourdough bread (or at least attempting to) and passing the time with puzzles during the pandemic, Huda Kattan was quietly working on the next venture for her wildly ...

I rely on concealer these days more than I rely on most people in my life. It’s there for me in the morning after one too many tequila sodas; when watching Sing 2 on the plane coincides with the start ...

What began as a beauty blog has grown into one of the most influential makeup brands of the 21st century. Founded by makeup artist and entrepreneur Huda Kattan, Huda Beauty has evolved from a 2013 ...

Beauty brand Huda Beauty has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners (TSG Consumer). In 2017, TSG Consumer ...

The debut scent will be Easy Bake Intense Eau de Parfum, inspired by the brand’s makeup product and comes in a frosted bottle ...

Huda Beauty launches Easy Bake Intense Eau de Parfum, marking a bold new chapter for the brand and its founder, Huda Kattan.