Learning to effectively and efficiently use an artificial lure to trick a bass into biting is an important step in your development as an angler. Adding additional techniques to your repertoire helps ...

When I was a kid, the only thing I ever wanted to be was a professional bass fisherman. On Saturday mornings while the others were watching cartoons, I would wake up, pour myself a bowl of Lucky ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

These were the bass baits—and mindset shifts—that defined my 2025 season and helped me catch more and bigger largemouth bass.

After seeing what I have while fishing thousands of days in hundreds of tournaments across the country, I know that scented baits catch more fish. It's no secret, really, and nowadays pretty much ...