When I first wrote about private label store brands, it was all about getting to know the name brand that are specific to certain retailers, such as the companies behind the Kirkland Signature store ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the skateboard ramp that dominates the Vans store in London’s West End to Glossier’s ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

It’s been hard to miss this year’s headlines heralding a ‘retail reset,’ or predicting the end of physical retail as we know it. Chains like Foot Locker, CVS and Victoria’s Secret have been forced to ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Five years ago, J. Crew filed for bankruptcy. Thanks in part to its technology initiatives, the company is now making a ...

Generic brands, sometimes referred to as "private label" or "store brands," are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

THANKSGIVING SAVINGS 💲The cost of a Thanksgiving meal is up more than 10% in the past year, according to the University of ...