Effectively targeting marlin using lures can be challenging, thanks in part to the incredibly large number of variables involved: lure colors, positioning in the spread, head shapes and more. One of ...

As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

When learning how to fish for bass, an essential first lesson for beginners is to master a few essential fishing rigs that use soft baits—whether they’re worms, crawfish, tube baits, or creature baits ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Almost every angler started out as a cut-bait fisherman. If you chop it, slice it, or ...

Like many hobbies, fishing can be as complicated as we make it. Most trips can be successful with just a few hooks, some worms and a handful of trusty lures. But fishing also provides plenty of ...

The first time Terry Knight went to a dock on California's Clear Lake and cast a new-to-him fishing rig that was supposed to "catch the big ones," he laughed and said "it looked like five minnows ...