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The Countdown Is On! Here's When Your Elf on the Shelf Should Return

Just scroll down to learn the basics, then head to the official Elf on the Shelf website for adorable ideas, videos, and ...

Elf on the Shelf Ideas for Your Christmas Eve Grand Finale

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

The Elf on the Shelf Celebrates Its 20th Anniversary with a Stunning Limited-Edition Set Featuring Over 4,500 Swarovski Crystals

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...