Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...

The Starting Spot Daily Bass Fishing Headlines are the perfect way to start your day with some of the top bass fishing articles on the internet. It’s the quick, informative, how, where, and who you ...

The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...

On paper, explaining how a suspending jerkbait works couldn’t be easier. On the water, getting one to truly suspend is no easy task. All that “suspending” on the packaging of jerkbaits means is that ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...