AI has become the new gatekeeper of discovery. To win in 2025, brands must appeal to both audiences: the people who buy and ...

Building a personal leadership brand is more than building a platform where people look up to you. It also requires finding the right mentors and peers who can help you grow. Your local community is ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics. Establishing brand ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...