Longines has announced Henry Cavill as the brand’s new face, naming him its newest Ambassador of Elegance — celebrating the acclaimed actor’s refinement and authenticity that perfectly aligns with the Maison’s “elegance is an attitude” ethos.

For decades, Swiss watchmaker Longines has represented the very pinnacle of traditional sophistication and class. The Saint-Imier producer’s long and storied collection of aviation, chronograph and dress watches has an

The star joins the Swiss watchmaker's roster of "ambassadors of elegance" that also includes Jennifer Lawrence, Kate Winslet, Barbara Palvin and more.