Artificial intelligence is becoming a practical tool for hotels facing tighter margins, staffing challenges, and rising operational costs.

Artificial intelligence (AI) seems to be all anyone wants to talk about these days. It’s understandable. AI has already fundamentally changed more industries than anticipated.  The hospitality ...

Hotel guests are increasingly feeling like they're getting more bang for their buck, according to the 2025 North America Hotel Guest Satisfaction Index (NAGSI) Study from J.D. Power. Redesigned for ...

Unlike static images or text, videos evoke emotions and help travelers visualize their stay. A well-crafted video can transport viewers into a beautifully designed suite, let them experience a sunset ...

More than half of hotels (56 percent) say they feel pressure to keep upgrading their tech, according to Hotels.com’s 2025 “Hotel Room Innsights” survey. The annual survey of over 450 properties across ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. Katie Labourdette-Martinez, co-founder of Hearth Hospitality (which ...