Warner Bros Discovery (WBD) has refreshed the branding of some of its HBO and Cinemax channels, less than a month after closing a handful of linear channels associated with both movie networks.

For starters, the old names were pretty bad. By Tony Maglio On July 9, 2025, HBO Max finally became “HBO Max” again — we can just forget those weird two years where it was just “Max.” (Though ...

Cinemax is back in a big(ger) way. By Tony Maglio HBO just changed the names of six of its U.S. linear channels. Don’t worry, HBO Max is still HBO Max — for now, at least. But yes, Cinemax is back! OK ...