Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now. The ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

She’s back, boys — and by she, I of course mean HBO Max, who was rudely stripped of her coveted HBO title some time ago. But rest assured, no one will ever have to say the forgettable Max name again, ...

Just two years after dropping the ‘HBO’, Warner Bros. Discovery is bringing it back. The combined streaming service will now be called ‘HBO Max’ later this summer. HBO head Casey Bloys says that this ...

Netflix's $72B acquisition of Warner Bros. and HBO Max reshapes streaming, raising big content, pricing, and regulatory ...

In a watershed move, Warner Bros. Discovery announced Friday it has agreed to sell its streaming and studios assets to Netflix in a deal valued at $82.7 billion, setting the stage for one of the most ...

The intrigue of the Emmy race over most of the last decade has been largely over who between longtime awards juggernaut HBO ...

Last fall, HBO Max—which at the time was just Max, and had a blue logo—said it would start telling password sharers they had to pay more for the privilege. It seems that campaign didn’t move the ...

In a historic moment, Netflix has agreed to buy Warner Bros. Discovery's movie, television and streaming assets, valued at ...