If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

When I first heard about TikTok's new meme trend, Italian brain rot, it reminded me of Sukumar Ray's Abol Tabol, a collection of Bengali nonsense verse. Only that was literature; this is actually ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

"Ballerina cappucccina" is not the latest trend in fancy lattes. Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of ...

From its humble beginnings as YouTube content like skibidi toilet to the more exotic Italian iterations exemplified by TikTok’s Ballerina Cappuccina and Tralalero Tralala, brain rot has entered the ...

This is the seventh installment in a series of articles about the science of various aspects of college life. In a matter of weeks, “6 7” has transformed from two sequential numbers to a phrase so ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

Forbes contributors publish independent expert analyses and insights. Anjana Susarla is a professor of Responsible AI at the Eli Broad College of Business at Michigan State University. From the iPhone ...