Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to create ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Guerrilla used to be about "hit and run" stunts that in the best cases yielded on-message PR. Like other forms of marketing, guerrilla is evolving into more complex experiences that DO something for ...

Opinions expressed by Entrepreneur contributors are their own. Tough economic times are requiring more and more business owners to find creative ways to get ahead. Lots of people think that during ...

With a heritage in street-level, face-to-face marketing, the agency now offers fully managed guerrilla, experiential and out-of-home (OOH) activations tailored specifically to brand managers and ...

Back when media consisted primarily of three or four television channels, the daily newspaper and local radio, companies had a captive audience for their advertising. Take TV spots, for example. In ...

Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the ...

Tough economic times are requiring more and more business owners to find creative ways to get ahead. Lots of people think that during hard times, businesses should scale back — but this is a huge ...