Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.

Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior. Tag manager features have improved over the years to provide ...

Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also ...

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These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream ...

NEWARK, N.J., July 21, 2026 (GLOBE NEWSWIRE)-- GAfix.ai, a Google Analytics audit platform built by NeenOpal, has expanded its audit to include Google Tag Manager (GTM). The platform now reviews both ...

Online merchants need data to drive decisions. An example is tracking visitor activity. In this post, I’ll review how to set up the reporting of common site interactions using Google Tag Manager. To ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...