If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...

The podcast will host conversations between marketers and Google Ads product teams, focusing on how the platform works and how updates could impact ad campaigns.