May 3 (Reuters) - Berkshire Hathaway's (BRKa.N), opens new tab Geico car insurance unit has made progress in upgrading its technology to better match rates with risk, Berkshire Vice Chairman Ajit Jain ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...