Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

A beauty unboxing featuring soft aesthetic makeup products and a gentle transformation look. #makeup #beauty #unboxing ...

Add Yahoo as a preferred source to see more of our stories on Google. As a Black woman with type 4 hair, I don’t necessarily trust hair tools from brands that claim they’re “for all hair types.” With ...

Drew Barrymore's Flower Beauty has a setting spray with a unique formula that's totally worth trying. The Jet Set Invisible Powder Spray is the latest setting spray to be added to the Flower Beauty ...

The Perfect Pout Moisturizing Lipstick in Buttercup is a neutral pink shade that flatters any skin tone. Dare we say it looks strikingly similar to another one of our universally flattering favorites, ...

Today is National Color Day, and actress-turned-entrepreneur Drew Barrymore is celebrating by launching her Flower Beauty brand at CVS! And, fittingly, this is quite a colorful launch. A variety of ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While there is a time and place for extra bold, bright makeup ...

Drew Barrymore may be a makeup-free queen, but she sure knows what’s what when it comes to beauty products. After all, as the founder of Flower Cosmetics, it only makes sense that she’d know a thing ...