Fitfully aims to take the guesswork out of finding the right size shoe online. “Online shopping will never completely replace going to the store,” he said. “There are certain experiences that you ...

The global footwear market is very large and is fueled by consumer demand for many styles and particular needs of those in cold weather or work environments, for example. A recent monthly shoe sales ...

The trouble with shopping for shoes online is that you can never be sure how they will fit. Just because you’re a certain size with one brand, doesn’t mean it will transfer over to another. This is ...

“The purpose of this beta,” affirmed Roy Tertman, Fitfully's Co-Founder, “is to fine tune the platform's 3D algorithms and fit engine and bring it to a point of real-life, pinpoint accuracy.” A former ...