Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Index Exchange, a participant in Google's grant program it established to test Privacy Sandbox, released its own blog post on July 2, detailing the issues it saw with ...

With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...