In the world of social media and viral hits, it’s easy to get caught up in vanity metrics. Millions of followers and billions of streams? Impressive, sure. But do those big numbers actually translate ...

On the surface, fan communities—whether for sports teams, music artists, or entertainment franchises—may seem to be all about fun. Yet these consumers are often among media and entertainment companies ...

Hip-Hop has always been built on connection. Long before social media algorithms determined what fans saw, artists built loyal audiences through mixtapes, local shows, radio appearances, street ...

How to Build a Fan Community that lasts Before artists try to make money from superfans, they need to understand what really makes people feel part of a community. These core ideas on how to build a ...

Andy Apple, founder and C.E.O of We Are Giant is a music superfan. I spoke with him and Dan McComas at length. After nearly a half decade in high growth tech companies, Andy wanted to return to his ...

Sports fandom used to be limited by geography. You supported the team closest to you, talked to neighbors, maybe read the local newspaper. Today everything works differently. Fans connect across ...