Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

When I was in high school, eye shadow was everything. I watched every YouTube video tutorial to to create the ideal smoky eye. I collected Urban Decay Naked Palettes like rare stamps. I woke up extra ...

The best eye shadows for mature skin create all the stunning lid looks, whether subtly matte or serious shimmer, without ...

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A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases. The ...

Just when you finally figured out your face shape, you suddenly realize your eyes have their own unique look, too. And while it might seem like overkill to harp on the shape of your eyes, it can ...

If you love bold pigments and glistening finishes in your eye makeup, learning how to apply liquid eye shadow correctly is a game changer. Compared to traditional powder eye shadows, liquid options ...

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Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...