Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...

Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

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It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...

(Reuters) - Hasbro Inc missed estimates for quarterly profit on Friday as the toy maker struggled with the collapse of Toys "R" Us and falling European demand, in a year without a major Disney ...

2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of 2019's New York Toy Fair, ...

Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...

“I really didn’t think this would happen. She’s not even in preschool yet,” Keithler, 31, sighs. She knew about the so-called princess phase that little girls go through, but, she says, “I assumed it ...