5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...
Forbes

Using Direct Mail As A Solution In Marketing Waste

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...
The Chronicle of Philanthropy

Direct Mail Rewired Nonprofits — and America — for the Worse. Here’s How to Do Better.

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...
Hosted on MSN

Yes, You Can Get Paid For Your Junk Mail! Here's How.

When I first learned about this company, I thought wow! A company that actually allows me to make money with my junk mail. I could end up a millionaire. I get a ton of junk mail! So what is the catch?
Forbes

Direct Mail’s Staying Power In A Shifting Market

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...
Printing Impressions

The 7 Most Common Direct Mail Mistakes (and How to Avoid Them)

Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years ...
Printing Impressions

Locating the Power of Geomarketing in Direct Mail

There’s a scene in an episode of the TV series “The Office” in which the boss, Michael Scott, drives his rental car into Lake Scranton because he misinterprets the GPS instructions. “The machine knows ...
The Chronicle of Philanthropy

E-mail vs. Direct Mail

“Forging Links Online” (June 13) is a nice, high-level summary of the current state of experimentation in e-philanthropy. However, I am a bit concerned with comments attributed to Mark Rovner stating ...