Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem... For years, AI adoption ...

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt ...

While the availability of AI tools has removed barriers to entry, it has also increased the risk of misalignment.

The FMCG major increased its estimated brand-building spend by 16% in FY26 while linking AI-led targeting and content with ...

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Whilst the adoption of AI tools in our workplaces definitely hasn't taken place overnight, it's easy enough to feel like the ...