Diet Coke is getting a makeover to try to invigorate the sugar-free soda's slumping sales. Coca-Cola Co. said Wednesday it's adding a slimmer 12-ounce Diet Coke can, updating the logo and offering the ...

Authenticity, risk, and the case for avoiding pale imitations are what Diet Coke’s marketing move can teach nonalcoholic ...

New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...

It's "the nectar of the gods." When it comes to soda fans, everyone has their staunch preferences. Maybe you’re an avid Coca-Cola drinker and can’t stand it when a restaurant only serves Pepsi—or you ...