Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...

Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon in the '80s. His daughter Jennifer had a front-row seat to history. Do you remember your first Diet Coke? I don't, but ...