All images courtesy of Two Kids and a Coupon Do you love the cuteness of kawaii? These fun and friendly drawings have fun ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

All images courtesy of Two Kids and a Coupon Kawaii and cats go hand in hand! This cute illustration style is perfect for cat ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...