Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

A few things are clear this season when it comes to eyeshadow: Bare lids are out, deeper colors are trending, and there’s no shortage of shimmer. In search of the best fall eyeshadows, I extensively ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best drugstore ...

The nostalgic shade is always toeing the line between tacky and trending.

Celebrity brand r.e.m. beauty has just released a reformulated line of liquid eyeshadows to improve a fan-favorite collection. Dubbed the Starlet Lustrous and Matte Liquid Eyeshadow, the 12-piece ...