As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...

Agentio, the AI-native platform for Creator-led advertising, today released Unlocking an Infinite Creative Engine, a new research report analyzing $130 million in ad spend across 65,000 Meta ...

Creative testing has become a volume game in paid social, but producing more ads doesn’t automatically improve performance. When accounts become flooded with minor variations, budgets fragment, ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. What does science tell us about the key to effective advertising ...

As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for ...