Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.

The ad industry’s hyper-fixation on performance means CMOs have to think and act more like investors. Their No. 1 mission is to prove returns on their investments. Just about all ad platforms now ...

The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren't all bad. The decade can also lay claim to being the heyday of television ads — when commercials were ...

Influencer Advantage has surpassed 75,000 creator partnerships activated each month, marking a significant milestone as brands increasingly adopt creator-led performance marketing to drive measurable ...

Organizations in the service sector that have more creative employees enjoy higher levels of customer satisfaction, according to new research. Organizations in the service sector that have more ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

Anger is an intense emotion caused in response to threats or frustration, and is accompanied by physiological arousal such as increased heart rate and tension. Many people may think that anger is bad ...