Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

The post From AI to Creative Velocity: 10 Forces Shaping Marketing Success in 2026 appeared first on Self Employed.

Even if you’re not starting an advertising agency, odds are you or someone at your business is responsible for the company’s ads and marketing. It’s important to brainstorm creative ideas regularly or ...

Reddit has launched AI-powered Max Campaigns to automate ad buying, expand advertiser reach, and strengthen its growing ads ...

As interest and investment in generative artificial intelligence (AI) surges, marketers are rushing to test how the technology can be a part of their advertising campaigns. Some companies, including ...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. Among today’s creative highlights, Cooper Flagg wins at everything—even ...