The International Association of Exhibitions and Events (IAEE)—the largest association for the industry, representing more than 12,000 professionals—recently released the latest edition of its ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and media training. Successful participation in trade shows is still vital to B2B ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

It’s a virtual world? Apparently, meeting in person still matters a lot to many business people, and there was ample proof of it at the HIA-LI’s 37th annual trade show and conference. Around 5,000 ...