On March 24, 2025, Senate Bill 754 (pdf) was signed into law amending the Virginia Consumer Protection Act (VCPA), the Commonwealth’s general consumer protection law. The VCPA was originally passed in ...

For businesses across the globe, collecting consumer data plays an integral role in various strategies related to increasing a business’ value. For example, businesses that collect consumer data may ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...