Youtility, a pioneer in behavioral AI for consumer engagement focused on why consumers make decisions, today announced the second close of its seed round, bringing total funding to $4.2M. The round ...

Consumer behavior does not shift gradually anymore. It moves quickly, often in response to inflation pressure, digital convenience, social influence, and changing ideas about value. People are ...

In recognition of Financial Literacy Month, PROG Holdings, Inc. , a fintech holding company providing transparent and competitive payment solutions and inclusive consumer financia ...

Chris Voss joins The Money Signal for a conversation on negotiation psychology, behavioral finance, and real-time ...

Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

With fast-moving markets and new AI capabilities, agencies need to differentiate themselves by helping clients speed up ...

Retail leaders are increasingly turning to AI-driven forecasting, inventory optimization, and decision-support tools that ...