If you’re looking for a TL;DR on what the first “gamer” flavor of Coca-Cola tastes like, I can answer that at the top: It’s weird. Blueberry, maybe? But only if a blueberry was dunked in a pool of Red ...

The Coca-Cola Co. is tapping into mobile for the launch of a multifaceted Olympic Games-themed program in the United States designed to engage on-the-go fans. The campaign is anchored by a group of ...

Coca-Cola has been a key Olympics sponsor for nearly a century, and as the Beijing Games get underway, it typically would throw its massive global marketing muscle behind the sporting event.

As the clock ticks down to the closing ceremony of the 2016 Olympic Games in Rio on Aug. 21, Coca-Cola is one marketer that has been taking advantage of every aspect of the Games—the athletes, the ...

Coke and Riot Games have teamed up to release a League of Legends-themed soft drink that aims to taste like experience points (XP), a well-known gaming concept seldom paired with actual tastes. The ...

Coca-Cola has teamed up with Riot Games to launch a limited-edition Coca-Cola Ultimate Zero Sugar inspired by League of Legends. Riot Games says the Coca-Cola League of Legends drink will land on ...

‘The Wonder of Us’ Takes Coca-Cola’s One Brand Strategy to America’s Biggest Advertising Stage ATLANTA--(BUSINESS WIRE)--Coca-Cola® returns to America’s biggest advertising stage for the 12 th ...