A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...

Authenticity, risk, and the case for avoiding pale imitations are what Diet Coke’s marketing move can teach nonalcoholic ...

Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

New Creative is Latest in a Series of Big Game Messages from Coca-Cola Focused on Inclusion ATLANTA--(BUSINESS WIRE)--With just days until the most anticipated kick off of the year, football fans and ...

NEW YORK — Coca-Cola is taking on obesity, this time with an online video showing how fun it could be to burn off the 140 calories in a can of its soda. In the ad, the world's biggest beverage maker ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...