The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

Coca-Cola is doubling down on using artificial intelligence in its festive annual ad, despite backlash over the move a year ago. Last November, outraged buyers accused the soft drink company of ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Every December, the same claim resurfaces: that Santa Claus wears red because Coca-Cola dressed him that way. It sounds neat, corporate, and believable, a global brand colouring Christmas in its own ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

When Santa needed to escape the North Pole’s cold and snow, Haddon Sundblom wintered in Tucson and became friends with the Westward Look resort’s owner, Robert M. Nason. Haddon Hubbard Sundblom ...